Altima Dental
Brand Video
Challenge.
Altima Dental, a leading dental service organization (now part of 123 Dental), wanted to showcase its leadership, culture, values, and growth over the years through a high-value video. The objective was to create a showpiece for its website, tradeshow booth, and as a compelling feature to play before keynote presentations at external events. Additionally, the team wanted this video to help generate positive sentiment in the market and be part of a content ecosystem that could drive leads for business development.
Altima Dental approached Titan ONE to handle the project end-to-end, from initial concept ideation through to final cut.
Titan ONE Solution.
The Titan Studios team was off to the races, running a kickoff strategy workshop to dig into story ideas. They met with senior leadership at Altima Dental to learn more about their goals and how this video could help achieve those (and tell their story in a genuine way). Research followed as the team uncovered what Altima’s competitors were doing with their own video and animation to attract prospects, which ensured the concept would be uniquely positioned.
Titan ONE planned and managed the entire project with comprehensive planning, project management boards, work-back schedules, and a full team to take care of each task. It was a worry-free process for Altima, whose team only needed to review key moments to give feedback and sign off. Titan ONE handled everything else, from pre-production to production and post-production. Altima team leads and those involved on the shoot days were given call sheets and production schedules so they were ready for filming.
The team filmed at multiple locations, including on-site footage showing leadership interacting with their teams, and in the studio for a more intimate feeling where leadership would talk about their history growing the business, working together, developing their teams, and adding new practices to their business. Titan Studios shot with a two-camera setup and studio lighting, and the editing process brought in a soundtrack, overlay visuals, and intro/outro titles that matched the Altima Dental brand guidelines.
Titan Studios used filming techniques to capture the essence of Altima Dental's leadership and values. The team created a warm, inviting, friendly, and professional video that would appeal to Atima’s prospective business partners and clients.
Results.
The final video was a resounding success. As intended, it became a highlight of the company website to capture interest from prospects. It also had another impact, creating a sense of internal pride—bringing more visibility to the company’s success story for those who didn’t know it across the Altima network. The video showcases Altima Dental's leadership, culture, values, and growth over the years, making it an invaluable asset to the company.
One partner.
- Strategy + Execution