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Work With Purpose

Liquid Capital
HubSpot

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Challenge.

Liquid Capital is a North American alternative business funding provider. With a wide geographical footprint and deep funding capabilities, Liquid Capital offers flexible and bespoke funding to businesses across a wide variety of industries, with solutions such as invoice factoring and asset-based lending. For over 25 years, Liquid Capital has been enabling businesses to realize growth opportunities and address cash flow gaps.

In 2016, marketing tactics were being deployed in a variety of ways, with no easy way to tie it all together. This made it harder to get a dimensional view of the response to various marketing tactics. Liquid Capital wanted to modernize its marketing stack and find a way to more cohesively unify its GTM efforts.

Titan ONE Solution

Titan brought Liquid Capital onto HubSpot, which included:

  • Full contact level tracking to consolidate social, paid, website, email marketing and email tracking
  • Automation to ensure proactive, customer-centric responses to new enquiries
  • Live marketing chat + chatbot
  • Offer promotion mechanism
  • CTA buttons with smart A/B testing
  • Revised conversion flow with visibility into hand-off and status
  • Access to sales tools for bus dev reps, including support for email tracking, calendar booking, and prospect page visit alerts
  • Branded GDPR-compliant email marketing and landing page templates (campaigns, conversion paths)
  • More personalized, segmented content delivery
  • Automated monthly metrics report
  • Ongoing monthly support for all things HubSpot, in addition to Titan ONE strategy, creative and content support
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Results.

Leveraging HubSpot, Liquid Capital has been able to unify its approach to marketing deployment and gain efficiencies from automation. Its list of 45K+ contacts regularly hear from Liquid Capital through Titan's email marketing program. Every interaction a prospect or customer has across email, website visits, social interactions, and content downloads can be tracked through a central contact-level timeline. This, in conjunction with Titan support for integrated content, helps strengthen the brand and create more relevant, measurable touchpoints with referral sources and end-clients.

 

Services: Strategy, Digital

One partner.

  • Strategy + Execution

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