Liquid Capital
HubSpot
![LIQUID_ENG_Colour_300px LIQUID_ENG_Colour_300px](https://content.titan-one.co/hs-fs/hubfs/LIQUID_ENG_Colour_300px.jpg?width=255&height=86&name=LIQUID_ENG_Colour_300px.jpg)
Challenge.
Liquid Capital is a North American alternative business funding provider. With a wide geographical footprint and deep funding capabilities, Liquid Capital offers flexible and bespoke funding to businesses across a wide variety of industries, with solutions such as invoice factoring and asset-based lending. For over 25 years, Liquid Capital has been enabling businesses to realize growth opportunities and address cash flow gaps.
In 2016, marketing tactics were being deployed in a variety of ways, with no easy way to tie it all together. This made it harder to get a dimensional view of the response to various marketing tactics. Liquid Capital wanted to modernize its marketing stack and find a way to more cohesively unify its GTM efforts.
Titan ONE Solution
Titan brought Liquid Capital onto HubSpot, which included:
- Full contact level tracking to consolidate social, paid, website, email marketing and email tracking
- Automation to ensure proactive, customer-centric responses to new enquiries
- Live marketing chat + chatbot
- Offer promotion mechanism
- CTA buttons with smart A/B testing
- Revised conversion flow with visibility into hand-off and status
- Access to sales tools for bus dev reps, including support for email tracking, calendar booking, and prospect page visit alerts
- Branded GDPR-compliant email marketing and landing page templates (campaigns, conversion paths)
- More personalized, segmented content delivery
- Automated monthly metrics report
- Ongoing monthly support for all things HubSpot, in addition to Titan ONE strategy, creative and content support
![Liquid-Body-1 Liquid-Body-1](https://content.titan-one.co/hubfs/Liquid-Body-1.jpg)
![Liquid-Body-4 Liquid-Body-4](https://content.titan-one.co/hubfs/Liquid-Body-4.jpg)
Results.
Leveraging HubSpot, Liquid Capital has been able to unify its approach to marketing deployment and gain efficiencies from automation. Its list of 45K+ contacts regularly hear from Liquid Capital through Titan's email marketing program. Every interaction a prospect or customer has across email, website visits, social interactions, and content downloads can be tracked through a central contact-level timeline. This, in conjunction with Titan support for integrated content, helps strengthen the brand and create more relevant, measurable touchpoints with referral sources and end-clients.
One partner.
- Strategy + Execution